How Do You Show the Value of Quality Assurance Planning to Stakeholders?


It is essential to ensure the active involvement of your stakeholders at every stage of the quality process in test automation, from establishing quality standards and criteria to overseeing and evaluating quality performance and addressing any quality concerns. 

This article will outline some effective strategies for engaging stakeholders in quality planning by showing the value of quality assurance and elucidating how such involvement can positively impact your overall quality results.

Enhancing Testing Strategy through Stakeholder Understanding

There is a tendency among numerous organizations to view Quality Assurance (QA) solely as an additional project cost, disregarding the intrinsic value it contributes to software quality. This disregard often arises from a lack of awareness among project managers and key stakeholders regarding the benefits of QA and its significance for the development team.

Let’s understand the importance of understanding your stakeholders and optimizing your testing strategy to incorporate their interests, thereby fostering improved software outcomes.

Quality Assurance within Agile Projects

In Agile Software development, crafting a test strategy that is results-oriented and aligns seamlessly with the team and the organization as a whole is paramount. In the Agile context, Quality Assurance involves integrating testing into every phase of the software development life cycle, making it imperative for the testing strategy to center on achieving this objective.

To devise an effective test strategy, it is crucial to identify the stakeholders at the outset and comprehend their requirements, concerns, and goals. This understanding facilitates the acquisition of support from the wider team, fostering their active engagement in the testing outcomes.

Key Stakeholders in the Testing Process

The stakeholders involved in the testing process typically encompass individuals invested in the test results and the information provided by the QA team. These stakeholders comprise developers, designers, product owners, project managers, users, and sponsors.


In the case of developers, who construct the product, it is essential to identify any issues early in the development process to address defects promptly. Implementing robust development practices and quality measures can instill confidence in developers, enabling them to make changes more effectively.


Designers, responsible for the product’s User Interface (UI) and User experience (UX), must identify any design issues at the initial stages to ensure seamless design execution. Employing pertinent testing techniques such as design reviews and usability testing proves instrumental in catering to the interests of these stakeholders.

Product Owners and Business Analysts 

Product owners and Business Analysts, collaborating to develop user stories and prioritize tasks, aim to ensure that features meet specified requirements. By working closely with the Product Owners and Business Analysts, the QA team can effectively communicate requirements and validate implemented features against acceptance criteria.

Project Management

Project managers closely monitor the status of deliverables and their adherence to quality standards, allowing them to make informed decisions regarding project planning and management. Integrating test deliverables, schedules, and quality metrics within the QA strategy can offer insights into the application’s overall quality.


Sponsors seek assurance that the system aligns with their business objectives and poses acceptable risks. Incorporating an understanding of business goals and associated risks into the test strategy aids in outlining an appropriate testing approach.


End-users necessitate a system that seamlessly caters to their needs. A comprehensive test strategy should incorporate real-world scenarios, including diverse testing environments and user-centric testing practices, to ensure an optimal user experience.

How to show the value of Quality assurance to stakeholders

Let’s have a look at how to effectively convey the value of quality assurance stakeholders.

Establish clear goals 

Before quantifying and showcasing the effectiveness of your QA endeavors, it’s essential to establish clear goals and establish a system for monitoring progress and outcomes. Your QA objectives and measurements should harmonize with your strategic and operational objectives, as well as the expectations of your customers and stakeholders.

You could evaluate the quantity of identified and resolved defects, the time and resources invested in QA tasks, customer feedback, and ratings, or the revenue and profitability generated through your QA undertakings.

Gather and assess your QA information

After setting your QA goals and measurements, it’s crucial to assemble and evaluate your QA information to assess your progress and achievements. Various tools and techniques, such as surveys, interviews, tests, audits, reports, dashboards, or analytics software, can aid in the collection and examination of your QA data.

It’s essential to regularly and consistently collect and scrutinize your QA data, comparing it with your initial points and industry standards. Additionally, pay attention to any recurring trends, patterns, discrepancies, or irregularities in your QA data, as they can unveil valuable insights, prospects, or potential pitfalls for your QA initiatives.

Convey the Importance of Quality Assurance

Throughout the software development life cycle (SDLC), quality assurance (QA) has often been marginalized, causing frustrations within the QA team and misaligned expectations from decision-makers. To rectify this, it is crucial to emphasize the integral role of QA in the development process and the subsequent benefits it brings to the entire business.

Clarify the Role of QA

Translate the multifaceted role of QA to executives, emphasizing how it ensures the product’s functionality and user satisfaction. Illustrate that while meeting design requirements is important, ensuring an excellent user experience is equally vital.

Integration with Company Workflow

Demonstrate how QA functions as the final safeguard between the company and its customers, ensuring that only high-quality products are released. Advocate for the involvement of QA in the overall product planning process to maintain consistent quality standards.

Cost-Effective Measures

Present QA efforts in terms of cost savings, emphasizing that the expense of fixing errors after product release is far greater than resolving issues during the development stage. Utilize data to showcase the impact of post-launch bug fixes on the company’s resources and reputation.

LambdaTest is an AI-powered test orchestration and execution platform on a large scale, whether manual or automated. It enables users to perform real-time and automation testing across over 3,000 environments and real mobile device labs. It offers real-time demonstrations to showcase how the QA process enhances product reliability, functionality, and user-friendliness across various platforms and devices.

Brand Trust and Efficiency

Highlight how a strong QA process is pivotal in maintaining the brand’s reputation and customer trust. Emphasize that rushed software releases can lead to a decrease in brand loyalty and consumer retention, necessitating a comprehensive QA approach to ensure customer satisfaction.

Align with Company Objectives

Ensure that the goals of the QA department align with the broader corporate objectives. Discuss the importance of a collaborative approach, integrating QA goals with the company’s vision and mission to achieve a shared goal of delivering an exceptional product.

Taking Responsibility

Encourage a culture of accountability within the QA team, acknowledging mistakes and proactively developing strategies to prevent similar issues in the future. Foster open communication and constructive dialogue with management to address any challenges or concerns effectively.

Advocacy and Communication

Advocate for your team’s needs and capabilities, ensuring that management understands the unique requirements of the QA process. Engage in constructive discussions about any proposed changes, providing valuable insights to ensure that decisions align with the team’s best practices and enhance overall efficiency.


Even after the testing strategy has been established and put into operation, effective communication with stakeholders remains vital for QA professionals. Ensuring that the test strategy adequately addresses stakeholder concerns fosters their involvement and support for the QA team during critical phases.

The development of effective testing strategies stems from a combination of exploration, critical thinking, and collaborative efforts.